Moàr Jewels

An irrepressible passion for the world of gemmology supported by an innate familiarity with jewelry is what prompted Marco Morini to create Moàr.
The name Moàr is the result of linguistic research into the sound and structure of the name Marco Morini, resulting in an original and distinctive fusion.

Drawing on the experience gained in his family's historic jewelry business, Marco decided to embark on an independent journey, dedicating himself to the development of a personal project that represents the most authentic manifestation of his creative vision.

From this desire for experimentation, the brand took shape in 2017 thanks to the invaluable collaboration with his friend and designer Andrea Ciaponi. Marco envisioned a brand that transcends convention, recognizable through a simple and contemporary aesthetic.
Moàr stands out for the curiosity reflected in its approach, capable of combining noble materials and exceptional craftsmanship to explore the relationship between humanity and its own identity.
The exclusive focus on precious materials is replaced by a thoughtful vision in which classic jewelry is enriched with semi-precious stones selected to enhance their beauty.
Among the wide variety of existing natural gems, Moàr favors the rarest and most interesting color shades, enhancing them through combinations with 18-karat rose gold, enamels, galvanic baths, and special finishes, expanding expressive possibilities and defining a minimal and recognizable aesthetic.
The experimental philosophy combined with unique design, excellent materials, and the expertise of skilled Italian goldsmiths makes every Moàr creation a true expression of style and originality.
In 2023, the brand opened its first store in Forte dei Marmi, solidifying its presence in the contemporary jewelry scene.